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The making of Sorai
A very BIG thank you to all that had visited our stand at local and regional events. Thank you for all the interest you all have showed towards our products, thank you for those who have made an order and we look forward to do business with everyone else who have expressed their interest.
HAPPY NEW YEAR 2021 to all
Sorai- for any dining pursuit!
Friday, May 22nd, 2020
Throughout the end of November 2019 to mid March 2020, we have been running a free raffle at our stall at various events locally and nationally. This was a chance to win our upcoming range of cooking sauce. We have now drawn our winners of the raffle, a lot later than anticipated due to Covid-19.
Thank you very much for those who have taken part in the raffle. Many congratulations to the lucky ones. Thank you all for your interest.… view more »
Wednesday, May 13th, 2020
I am no millennial so social media is not my forte. After years of planning of what we want out of Sorai's social media platform, only now did we managed to get it sorted. Thanks to the support we received doing so during the Covid-19 lockdown, otherwise would be one of those unfulfilled plans.
We now have Twitter, Facebook and Instagram in sync and one profile logo across all. Changing the logo was hard enough lacking the knowledge of specific software. Finally, I was told ' this is one to leave for the expert' and there it was 5 minutes job for resizing Sorai's logo to fit the 3 medium which again would have been an unfinished job if I was to do it myself. To be honest, I have tried but to no avail! I guess I can sum that I cannot master it all. There is so much to learn and so little time whilst the grey and wrinkles (aging) gives no mercy.
My moto of 'learning is an ongoing experience' thrives but is slow paced. #sorailockdown #mytribalsauces
So, a big THANK YOU to those who reads our post, website visitors, our followers and 'like' received on Facebook, Instagram and Twitter. Thank you for your support and keeping Sorai company during this daunting times.… view more »
Tuesday, February 11th, 2020
A very Happy New Year greetings from Borneo.
We are now in Borneo for over a month's stay to revisit familiar flavours and to recreate new flavours for our future range.
Things has changed quite a lot with new roads unfamiliar to one. Services in general are still slow although there has since been improvements to some to include online services. Some new infrastructures have overshadowed some old historic ones marking modern development embraced by many developing countries. Borneo is as beautiful as it sound, a reminder of the rich flora and fauna and yet to be discovered spices by scientist, yet known to many indigenous tribes with defined local names. With the sweep of modern waves in most areas, little local tribal knowledge are passed on to the new generations such as traditional medicines and uses of local resources. Although community spirits still prevail and seen in local activities but to limitation as there are less hard labouring work such as toiling at paddy fields to name a few.
Borneo and narrowing it down to a local tribe that I am proud to belong to is what shaped Sorai.
Thank you to all Sorai's visitors and customers and to our followers on Facebook, Twitter, YouTube and Instagram and for all the 'like' and feedback.
We, at Sorai thank you all for your continued support.… view more »
Wednesday, September 25th, 2019
Visitors to our website and our stand are very important to us at Sorai. So are our followers and readers of our posts on Facebook, Twitter, Instagram and YouTube. Thank you to those who gave us a 5* review, those who join our mailing list, those who join the Sorai's family via online form and those who have given us permission to use their feedbacks, photos et cetera for our marketing and promotional purposes.
We are grateful for your support. Thank You.… view more »
Tuesday, June 11th, 2019
This is the year when we at Sorai will review the way we do things and determine our plans post 5 years!
So far, business has been quiet and manageable and we plan to do things differently in the future. We are working hard to look at ways to be SMART(+ER with greater focus on evaluation and review) in all our linkages whilst still embracing our ethical values especially on being 'green'. We are as passionate as ever about offering products with focus on healthy options whilst still clinging close to our tribal Bornean roots.
On Borneo, we salute those who works hard to save the rainforest and its habitats such as the orang utang to the unknown species yet to be discovered by foreigners! This topic touches us deeply.
We are working on reviewing our recipes online with better quality pictures (!) and planning to do more videos for our audience/s.
We thank you all for being with us throughout our journey and hope you all will continue to support Sorai for years to come.… view more »
Thursday, March 15th, 2018
On the 25th May 2018, the General Data Protection Regulation (GDPR) will come into law. Sorai will seek support from other bodies to ensure we comply with this coming change.
Sorai store data collected when you buy online, complete online forms and hardcopies at events as well as through payment system such as Paypal and i-Zettle. We do not store your card payment information. We mainly store email address, mobile number and addresses.
We collect data mainly for the following but not exclusively:
To understand our customers' preferences and interests
To maximise the impact of our email, social media and other form of marketing
To prioritise customer personalisation
To improve customer service and relations
To generate customer input to grow Sorai's business
If you are on our database for receiving e-circulations such as on news, vouchers, marketing et cetera, you will receive an email to opt in to receiving such information from us on 24th May if not sooner. Look out for our mail chimp circulation on the matter of GDPR.… view more »
Monday, August 14th, 2017
Marking our 3rd anniversary with a new label!
We trade with our last labels at Cardigan Food Festival on the 12th August. On Sunday 13th of August we exposed our sauces with its new look- smart and sharp! Our new labels embrace the colour of our business, capture the leaves of the rainforest and the varying heat spice that our sauces have to offer.
We hope that you like our new labels as much as we do.… view more »
Saturday, October 15th, 2016
Furious Tomarind ; bold and tangy with tomato and tamarind this sauce is at our highest heat level 4 - Crying Hot. We had done some tasting sessions and test marketing the product since March. With 1 year shelf life and with no artificial ingredients this sauce is also suitable for vegans and vegetarians.
Launched on 6th September at the Speciality Fine Food show at Olympia, London it has already receive very good feedbacks from other traders and customers alike.
Here are some testimonials received from tasters and customers.
'Aromatic, spicy and addictive' M. Lawler (facebook)
'Fantastic flavour with a great depth before the heat tucks in, very slow after flavour'
R. Oram, Oxon… view more »
Monday, October 5th, 2015
5th of September marked a memorable day for Sorai as our website hit reached 208 on that date. This has been the highest single day hits since our inception in March 2014.
Thank you to all that have visited our website, follow us on facebook and twitter and all customers that have visited our stall at various festival throughout the country.
We thank you for your continuous support.
Please also visit our latest stockist for Cardiff ; Wondrously Welsh 17 Morgan Arcade, Cardiff, CF10 1AF
… view more »