The making of Sorai
A very BIG thank you to all that had visited our stand at local and regional events. Thank you for all the interest you all have showed towards our products, thank you for those who have made an order and we look forward to do business with everyone else who have expressed their interest.
HAPPY NEW YEAR 2020 to all
Sorai- for any dining pursuit!
Tuesday, February 11th, 2020
A very Happy New Year greetings from Borneo.
We are now in Borneo for over a month's stay to revisit familiar flavours and to recreate new flavours for our future range.
Things has changed quite a lot with new roads unfamiliar to one. Services in general are still slow although there has since been improvements to some to include online services. Some new infrastructures have overshadowed some old historic ones marking modern development embraced by many developing countries. Borneo is as beautiful as it sound, a reminder of the rich flora and fauna and yet to be discovered spices by scientist, yet known to many indigenous tribes with defined local names. With the sweep of modern waves in most areas, little local tribal knowledge are passed on to the new generations such as traditional medicines and uses of local resources. Although community spirits still prevail and seen in local activities but to limitation as there are less hard labouring work such as toiling at paddy fields to name a few.
Borneo and narrowing it down to a local tribe that I am proud to belong to is what shaped Sorai.
Thank you to all Sorai's visitors and customers and to our followers on Facebook, Twitter, YouTube and Instagram and for all the 'like' and feedback.
We, at Sorai thank you all for your continued support.… view more »
Wednesday, September 25th, 2019
Visitors to our website and our stand are very important to us at Sorai. So are our followers and readers of our posts on Facebook, Twitter, Instagram and YouTube. Thank you to those who gave us a 5* review, those who join our mailing list, those who join the Sorai's family via online form and those who have given us permission to use their feedbacks, photos et cetera for our marketing and promotional purposes.
We are grateful for your support. Thank You.… view more »
Tuesday, June 11th, 2019
This is the year when we at Sorai will review the way we do things and determine our plans post 5 years!
So far, business has been quiet and manageable and we plan to do things differently in the future. We are working hard to look at ways to be SMART(+ER with greater focus on evaluation and review) in all our linkages whilst still embracing our ethical values especially on being 'green'. We are as passionate as ever about offering products with focus on healthy options whilst still clinging close to our tribal Bornean roots.
On Borneo, we salute those who works hard to save the rainforest and its habitats such as the orang utang to the unknown species yet to be discovered by foreigners! This topic touches us deeply.
We are working on reviewing our recipes online with better quality pictures (!) and planning to do more videos for our audience/s.
We thank you all for being with us throughout our journey and hope you all will continue to support Sorai for years to come.… view more »
Thursday, March 21st, 2019
Happy New Year 2019 to everyone. I hope 2019 will bring good health, peace and prosperity to all.
Brexit proved to be one of the many challenges to be faced by Sorai and everyone affected by it. The drama in Parliament, the government and movements around the country on this matter is somewhat unsettling for most.
As PM May announced the end of austerity late last year, that we are experiencing yet another phase of economic uncertainty.
This uncertainty has been experienced by Sorai as with other businesses regardless of their sizes. Sorai has been experiencing a price increase with production costs, logistics and along with other linkages in the last few years. Costs of packaging and postage (P&P) have also increased and we have been struggling to maintain our prices. Regrettably after feeling the pressure for the past 3 years that our products price have now increased to £4.20 per bottle/jar on our website.
Our P&P has also changed to slightly higher than usual from December 2018. We are always searching for the best and cheapest fee for our postage to allow best value for our customers.
Sorai… view more »
Thursday, March 15th, 2018
On the 25th May 2018, the General Data Protection Regulation (GDPR) will come into law. Sorai will seek support from other bodies to ensure we comply with this coming change.
Sorai store data collected when you buy online, complete online forms and hardcopies at events as well as through payment system such as Paypal and i-Zettle. We do not store your card payment information. We mainly store email address, mobile number and addresses.
We collect data mainly for the following but not exclusively:
To understand our customers' preferences and interests
To maximise the impact of our email, social media and other form of marketing
To prioritise customer personalisation
To improve customer service and relations
To generate customer input to grow Sorai's business
If you are on our database for receiving e-circulations such as on news, vouchers, marketing et cetera, you will receive an email to opt in to receiving such information from us on 24th May if not sooner. Look out for our mail chimp circulation on the matter of GDPR.… view more »
Monday, August 14th, 2017
Marking our 3rd anniversary with a new label!
We trade with our last labels at Cardigan Food Festival on the 12th August. On Sunday 13th of August we exposed our sauces with its new look- smart and sharp! Our new labels embrace the colour of our business, capture the leaves of the rainforest and the varying heat spice that our sauces have to offer.
We hope that you like our new labels as much as we do.… view more »
Saturday, October 15th, 2016
Furious Tomarind ; bold and tangy with tomato and tamarind this sauce is at our highest heat level 4 - Crying Hot. We had done some tasting sessions and test marketing the product since March. With 1 year shelf life and with no artificial ingredients this sauce is also suitable for vegans and vegetarians.
Launched on 6th September at the Speciality Fine Food show at Olympia, London it has already receive very good feedbacks from other traders and customers alike.
Here are some testimonials received from tasters and customers.
'Aromatic, spicy and addictive' M. Lawler (facebook)
'Fantastic flavour with a great depth before the heat tucks in, very slow after flavour'
R. Oram, Oxon… view more »
Monday, October 5th, 2015
5th of September marked a memorable day for Sorai as our website hit reached 208 on that date. This has been the highest single day hits since our inception in March 2014.
Thank you to all that have visited our website, follow us on facebook and twitter and all customers that have visited our stall at various festival throughout the country.
We thank you for your continuous support.
Please also visit our latest stockist for Cardiff ; Wondrously Welsh 17 Morgan Arcade, Cardiff, CF10 1AF
… view more »
Friday, July 17th, 2015
Scorching ChilliNut is to be launched at the Royal Welsh Agricultural Show at Builth Wells from 20-23rd July. After many months of test marketing at various Food and Drink events throughout the country, Scorching ChilliNut is ready to make its mark as our latest regular product.
Produced based on our customer's request, Scorching ChilliNut has received favourable feedback and is selling as well as the other sauces. Made from all natural ingredients with a heat level of 2 at Nicely Hot, this sauces is so versatile you can use it as a dip, marinade, cooking and dressing.
Nice with prawn stir fry, have it to accompany your grill or traditionally with your satay, this sauce is one that hits all the notes. Hot full-bodies peanut indulgence, the Scorching ChilliNut is suitable for any occasion.
Here's what our taster have said;
'Scorching ChilliNut is really flavoursome and smooth-would be great in stir fry' V.Presdee; Gloucester
'Just the right amount of heat and still the lovely peanut taste' A. Leeves; Ross-on-Wye
'The perfect combination of nutty and spice without being too hot' K. Sebory; Cardiff
… view more »
Wednesday, January 28th, 2015
Sorai was fortunate to be featured on the Saturday 19th January on the Argus newspaper at the Food section. There were a few pictures taken on the dishes we prepared using Sorai's sauces such as the pan fried salmon marinated in Intense Ginger Garlic sauce served over a vegetable rice salad and Spicy seafood chow mien with Daring Hot Soy.
This exposure has increased the visits we get to our website.
Do look out for a short feature of Sorai in March.
Thank you to all new visitors to the site and all new twitter and facebook followers. For past shoppers and existing followers, I thank you all for your support.… view more »